You have a workflow problem.
We build the solution.
Custom software, data integrations, and automation for small businesses that need a technical solution without hiring a full-time developer.
What fits
Most of what we build falls into one of three problems. Each one has a tell, so you can see in a sentence whether it describes you. Examples of the systems we have connected, each with its status, are on the integrations page. See everything we build, including work built into another company's product. Not sure what to build yet? Start with the free 1-hour AI Session.
The same work, every week, by hand
You have this one if someone on your team rebuilds the same report, re-exports the same file, or retypes the same numbers on a schedule. That work is repetitive enough that software can do it and hand it back finished.
Two systems that will not talk
You have this one if two tools you already pay for hold the same information and a person keeps copying it from one into the other. We connect them so the data moves once, automatically, instead of being entered twice.
See what we have built for field-service and CRM data (one retired project, one founder experience)
A spreadsheet that outgrew itself
You have this one if your real workflow lives in a spreadsheet that has become too big or too fragile to trust, and no off-the-shelf product matches how you actually work. A small app built around your process is often cheaper than years of workarounds.
What a review covers
Not every problem needs a build. Sometimes you need a clear answer first. A few focused sessions on one technology or process question, then a written findings document. No retainer unless you want one.
Technical assessment
We review your current systems, workflows, and data situation. You get a clear picture of what is working, what is not, and what is worth fixing.
Process improvement
Identify the highest-value automation and efficiency opportunities in your business operations. Prioritized by impact and cost to implement.
Software selection
Guidance on choosing software tools for a specific business need. Includes requirements definition, vendor evaluation, and implementation considerations.
Data and analytics strategy
For businesses sitting on data they are not using. Define what to measure, how to collect it, and what decisions it should inform.
A typical engagement is two to four sessions and a written findings document.
Describe what you want reviewedTwo things we built
Both are tools we built. Same pattern each time: a real problem, a scoped build, a result you can point at.
A direct-mail lead tool from raw county data
- Problem
- One of the solutions we've provided is a direct-mail lead tool. The problem: campaigns were built from raw county parcel exports, well over 150,000 rows, and the list was cleaned, filtered and scored by hand before every mailing.
- Approach
- We built a browser-based tool that imports the county file, cleans and categorizes the columns, filters and scores parcels on things like acreage, absentee owners, and zoning, tracks each lead through a status lifecycle with suppression and a randomized holdout group, and exports a print-ready mailing list with one letter per household. The data stays in the browser and nothing is uploaded.
- Result
- A working path from a raw county file to a deduplicated, print-ready mailing list, with the printed output checked to match a separate build script exactly so the two never quietly disagree.
An analytics layer over accounting data
- Problem
- Small business owners have their numbers locked inside their accounting software but rarely have time to turn them into the analysis a CFO would run.
- Approach
- We built 2diff Business to connect to a business’s accounting software through its API and read the reports, never writing anything back to the books. It produces full financial statements, a set of ratios across profitability, liquidity, leverage, and efficiency, forecasts, a business valuation, and plain-language observations about what the numbers show.
- Result
- A live product with a free, login-free demo that runs on realistic sample data, so a business owner can see the analysis before connecting anything of their own.
What happens next
You describe the problem
A few sentences about what is not working and what you wish existed. No formal spec, no commitment.
You hear back from the founder
You hear back from Matthew Dettman, the founder, who scopes and builds the work. If it is not something we can help with, we say so plainly.
A free 1-hour session
We make sure we understand the problem and tell you honestly whether it is worth building and roughly what it would take.
A written scope and a fixed quote
Before any work starts, you get a plain-language scope and a fixed quote. You decide whether to proceed. No retainer unless you want one.
Start with a free conversation.
Describe your problem and we will tell you honestly whether we can help, what it would involve, and roughly what it would cost. No sales pitch. No obligation. Building a website? See what a website build includes. New to working with us? Read how an engagement works. The three ways to hire us and what each costs are on the Work with us page.