What a website build includes
A website from Second Difference Solutions is more than a set of pages. Below is what comes standard, what you can add, and what we scope to your needs. See it all working on our live demo, then tell us what you want.
See it working first
Our demo site is a live menu of everything below. Click through it, then bring us your pick list.
Being found
The search and discovery groundwork so the right people can find you.
Search foundations
IncludedPage metadata, structured data for your organization and location, a sitemap, robots rules, social preview images, and an RSS feed.
Blog and content engine
IncludedA place to publish articles and updates that help you rank and stay current.
AI answer-engine policy
IncludedAn allowlist that tells AI crawlers what they may read, so you stay in control.
Local area pages
Add-onOne page per city or area you serve, for local search.
Your customers
What a visitor sees and how they reach you.
Selling points block
IncludedA why-choose-us band on every page with room for proof and reviews.
Quote and contact forms
IncludedRequests land in one place instead of scattered across inboxes.
Customer sign-in
Add-onA customer account page behind a login.
Careers and applications
Add-onA careers page with online applications that reach you directly.
Your team
Tools for the people who run the business, behind a sign-in.
Employee sign-in
Add-onA private area only your team can reach.
Policies and procedures library
Add-onYour handbook and SOPs in one searchable place.
Internal documents
Add-onForms, checklists, and documents kept behind sign-in.
Custom internal app
CustomSchedules, checklists, or KPIs built around how you actually work.
Marketing
How you reach people and keep in touch.
Social and review links
IncludedYour profiles wired into the footer and structured data.
Email list signup
Add-onA newsletter signup with double opt-in, so your list stays clean.
Campaign links
Add-onTracking parameters for ads and posts so you can tell what works.
Marketing review
CustomA look at your current marketing and what is not working. A consulting hour, not a site feature.
Google services
The Google tools most small businesses need, set up properly.
Analytics
Add-onGA4 with consent gating so you measure without over-collecting.
Ads conversion tracking
Add-onSee which ads actually lead to a signup or a sale.
Search Console
Add-onSetup and sitemap submission so Google indexes you correctly.
Business Profile
Add-onYour Business Profile linked and a map on your site.
Integrations
Connect the software you already use.
Accounting analytics
Add-onFinancial analysis through our BizAnalyzer platform, read from your accounting software.
Checkout and subscriptions
Add-onPayments, subscriptions, and order records.
Scheduling and CRM
CustomConnect the scheduling, CRM, or booking software you already run.
Mobile and AI
Built for phones, with an optional AI assistant.
Mobile-first layout
IncludedOne site verified on phone and tablet widths, not a separate mobile version.
Installable web app
Add-onA home-screen icon and app-like launch.
Customer AI chat
Add-onAn AI chat agent trained on your own pages to answer visitor questions.
Pricing, look, and hosting
The finishing pieces.
Pricing and package cards
Add-onPricing or package cards with buy buttons.
Brand palette and theme
IncludedYour colors and a light and dark theme.
Hosting and security
IncludedFirebase hosting, security headers, and monitoring.
Prices are set to your project, not this page. Start a project and we will send a plain plan and estimate before any work begins.
Ready to build your site?
Tell us what you want from the list above. It takes a few minutes, and we follow up with a short questionnaire to scope the work.