Skip to main content
2diff.io

What a website build includes

A website from Second Difference Solutions is more than a set of pages. Below is what comes standard, what you can add, and what we scope to your needs. See it all working on our live demo, then tell us what you want.

See it working first

Our demo site is a live menu of everything below. Click through it, then bring us your pick list.

Includedcomes standardAdd-onadd it when you need itCustomscoped to your business

Being found

The search and discovery groundwork so the right people can find you.

Search foundations

Included

Page metadata, structured data for your organization and location, a sitemap, robots rules, social preview images, and an RSS feed.

Blog and content engine

Included

A place to publish articles and updates that help you rank and stay current.

AI answer-engine policy

Included

An allowlist that tells AI crawlers what they may read, so you stay in control.

Local area pages

Add-on

One page per city or area you serve, for local search.

Your customers

What a visitor sees and how they reach you.

Selling points block

Included

A why-choose-us band on every page with room for proof and reviews.

Quote and contact forms

Included

Requests land in one place instead of scattered across inboxes.

Customer sign-in

Add-on

A customer account page behind a login.

Careers and applications

Add-on

A careers page with online applications that reach you directly.

Your team

Tools for the people who run the business, behind a sign-in.

Employee sign-in

Add-on

A private area only your team can reach.

Policies and procedures library

Add-on

Your handbook and SOPs in one searchable place.

Internal documents

Add-on

Forms, checklists, and documents kept behind sign-in.

Custom internal app

Custom

Schedules, checklists, or KPIs built around how you actually work.

Marketing

How you reach people and keep in touch.

Social and review links

Included

Your profiles wired into the footer and structured data.

Email list signup

Add-on

A newsletter signup with double opt-in, so your list stays clean.

Campaign links

Add-on

Tracking parameters for ads and posts so you can tell what works.

Marketing review

Custom

A look at your current marketing and what is not working. A consulting hour, not a site feature.

Google services

The Google tools most small businesses need, set up properly.

Analytics

Add-on

GA4 with consent gating so you measure without over-collecting.

Ads conversion tracking

Add-on

See which ads actually lead to a signup or a sale.

Search Console

Add-on

Setup and sitemap submission so Google indexes you correctly.

Business Profile

Add-on

Your Business Profile linked and a map on your site.

Integrations

Connect the software you already use.

Accounting analytics

Add-on

Financial analysis through our BizAnalyzer platform, read from your accounting software.

Checkout and subscriptions

Add-on

Payments, subscriptions, and order records.

Scheduling and CRM

Custom

Connect the scheduling, CRM, or booking software you already run.

Mobile and AI

Built for phones, with an optional AI assistant.

Mobile-first layout

Included

One site verified on phone and tablet widths, not a separate mobile version.

Installable web app

Add-on

A home-screen icon and app-like launch.

Customer AI chat

Add-on

An AI chat agent trained on your own pages to answer visitor questions.

Pricing, look, and hosting

The finishing pieces.

Pricing and package cards

Add-on

Pricing or package cards with buy buttons.

Brand palette and theme

Included

Your colors and a light and dark theme.

Hosting and security

Included

Firebase hosting, security headers, and monitoring.

Prices are set to your project, not this page. Start a project and we will send a plain plan and estimate before any work begins.

Ready to build your site?

Tell us what you want from the list above. It takes a few minutes, and we follow up with a short questionnaire to scope the work.