Integrations
Three Google screens. One report you rebuild by hand.
For owners who run Google Ads, GA4, and Search Console and want them joined. Our 2diff Marketing is in testing and not for sale, and the same work is available as custom work.
Your marketing data lives in three places
Google Ads shows what you spent, GA4 shows who visited, and Search Console shows how people found you. Each lives in its own screen, and joining them into one report is a spreadsheet job someone repeats every month.
Put an AI summary on top and a new problem appears: a confident paragraph you cannot trace back to the numbers it came from. Data that never meets in one place, and AI output nobody can check, is a poor basis for a budget decision.
What we built
2diff Marketing reads a business’s own Google marketing data, cleans it into report sections, and lets the owner ask questions about it. Each business has its own workspace, and only the people named on it can read its reports.
- Platform
- 2diff Marketing, an app on the same platform as our financial analytics, with its own server code on Google Cloud.
- Sources
- Google Ads, Google Analytics (GA4), and Google Search Console, each read through its official Google API.
- Sign-in
- One Google sign-in through OAuth 2.0 covers all three sources. The tokens are encrypted and stored per user on our server, never in the browser.
- Data flow
- We only read reports. We never change a campaign, an Analytics property, or a Search Console setting.
- Report types
- An overview, then one section each for Ads, Analytics, and Search Console, over a date range you pick, with the option to keep a range as a baseline to compare against.
- The result
- Spend, traffic, and search in one place, plus an AI Insights section whose answers are built from the report data loaded on the screen.
What each source answers
| Source | What it reads | The question it answers |
|---|---|---|
| Google Ads | Campaign spend, clicks, and conversions | What did the ads cost, and what came of them? |
| Google Analytics (GA4) | Visits, pages, and traffic sources | Who came to the site, and from where? |
| Search Console | Search queries, clicks, and positions | How do people find you on Google? |
| AI Insights | The three report sections above | What changed, and which numbers show it? |
Boundaries and status
Status: In testing (not for sale); available as custom work
- In testing: 2diff Marketing is built and sits behind a sign-in gate. It has not launched, and you cannot subscribe to it.
- Not a Google product, and not endorsed by Google. It reads your data through Google’s public APIs with your permission.
- Analysis, not advice. AI Insights describes what the numbers show; the budget decision stays yours. How AI providers handle the data is in our privacy policy.
- Available as custom work: the same sources, or others you run, joined into reports for your business.
Related
- CRM and field-service integrations: reporting from the system that holds your jobs and clients.
- Google Places business search: business listings, details, and photos inside your own tool.
- All integrations, each with its status.
Want your marketing numbers in one report?
Tell us which accounts you run and what you want to see side by side. We reply with a plain answer on whether it is worth building.
Start a project