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Integrations

Three Google screens. One report you rebuild by hand.

For owners who run Google Ads, GA4, and Search Console and want them joined. Our 2diff Marketing is in testing and not for sale, and the same work is available as custom work.

Your marketing data lives in three places

Google Ads shows what you spent, GA4 shows who visited, and Search Console shows how people found you. Each lives in its own screen, and joining them into one report is a spreadsheet job someone repeats every month.

Put an AI summary on top and a new problem appears: a confident paragraph you cannot trace back to the numbers it came from. Data that never meets in one place, and AI output nobody can check, is a poor basis for a budget decision.

What we built

2diff Marketing reads a business’s own Google marketing data, cleans it into report sections, and lets the owner ask questions about it. Each business has its own workspace, and only the people named on it can read its reports.

Platform
2diff Marketing, an app on the same platform as our financial analytics, with its own server code on Google Cloud.
Sources
Google Ads, Google Analytics (GA4), and Google Search Console, each read through its official Google API.
Sign-in
One Google sign-in through OAuth 2.0 covers all three sources. The tokens are encrypted and stored per user on our server, never in the browser.
Data flow
We only read reports. We never change a campaign, an Analytics property, or a Search Console setting.
Report types
An overview, then one section each for Ads, Analytics, and Search Console, over a date range you pick, with the option to keep a range as a baseline to compare against.
The result
Spend, traffic, and search in one place, plus an AI Insights section whose answers are built from the report data loaded on the screen.

What each source answers

The three Google sources and the AI Insights section, what each reads, and the question it answers.
SourceWhat it readsThe question it answers
Google AdsCampaign spend, clicks, and conversionsWhat did the ads cost, and what came of them?
Google Analytics (GA4)Visits, pages, and traffic sourcesWho came to the site, and from where?
Search ConsoleSearch queries, clicks, and positionsHow do people find you on Google?
AI InsightsThe three report sections aboveWhat changed, and which numbers show it?

Boundaries and status

Status: In testing (not for sale); available as custom work

  • In testing: 2diff Marketing is built and sits behind a sign-in gate. It has not launched, and you cannot subscribe to it.
  • Not a Google product, and not endorsed by Google. It reads your data through Google’s public APIs with your permission.
  • Analysis, not advice. AI Insights describes what the numbers show; the budget decision stays yours. How AI providers handle the data is in our privacy policy.
  • Available as custom work: the same sources, or others you run, joined into reports for your business.

Related

Want your marketing numbers in one report?

Tell us which accounts you run and what you want to see side by side. We reply with a plain answer on whether it is worth building.

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