Meet the founder behind Second Difference Solutions
Matthew Dettman founded Second Difference Solutions®, LLC in 2022. With a background spanning finance and technology, he built the company to give small businesses access to the financial analysis that used to require an expensive consultant, turning raw accounting data into actionable business intelligence.
Data Scientist Owner
Clarksburg, WV
2022 - Present
Founded Second Difference Solutions to deliver automated financial analytics and business intelligence tools for small businesses. Built 2diff Business, a SaaS platform that transforms accounting data into data-driven insights through AI-powered analysis, automated financial ratio calculations, and comprehensive KPI dashboards.
Senior Data Integrity Analyst
Phoenix, AZ (Remote)
April 2015 - December 2021
Led compliance data analysis across multiple broker-dealers, specializing in stock trades, REIT transactions, options trading, investment advisory compliance, and complex financial products. Previously served as Field Supervision Director, where responsibilities included reviewing and approving stock trades for over 500 financial advisors, email surveillance, regulatory inquiries, transactional and compliance reporting, and conducting supervisory visits. Conducted branch audits nationwide, examining financial advisor branch offices for regulatory and compliance risk.
Sr. Investment Service Specialist / Insurance Service Specialist II
Tempe, AZ
July 2011 - April 2015
Provided comprehensive operational support for financial advisors, processing investment transactions and managing client account services. Specialized in insurance product administration, policy servicing, and regulatory compliance for variable products.
Matthew Dettman holds advanced professional designations from The American College of Financial Services and adheres to The American College Code of Ethics.
Comprehensive education in financial planning, including insurance, taxation, retirement, and estate planning. Also includes behavioral finance, non-traditional family structures, and small business planning.
Demonstrates expertise in life insurance, estate planning, and business planning.
FINRA BrokerCheck: CRD # 5819922
Matthew Dettman is not currently registered with FINRA. Historical registration information and examination history are publicly available through FINRA BrokerCheck.
Master of Science in Business Data Analytics
GPA: 4.0
Bachelor of Science in Business Administration
I didn't set out to build a company. I set out to fix something broken. After years of working inside systems that didn't make sense (whether in finance, tech, or the trades), I wanted to prove that doing things the right way could also be the most effective way.
Leadership, to me, isn't about having all the answers. It's about setting a tone: showing up, owning mistakes, and doing work that makes people proud to be part of it. I built this business the same way I learned to build everything else: from the ground up, with persistence and a lot of trial and error.
Every lesson, every client, every late night has shaped how I lead today. Not with slogans or buzzwords, but with the belief that good work speaks for itself.
Matthew Dettman, Founder
