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Leadership

Meet the founder of Second Difference Solutions. Built from the ground up to deliver custom analytics and business intelligence tools for small businesses.

Leadership

Meet the founder behind Second Difference Solutions

Matthew Dettman founded Second Difference Solutions, LLC in August of 2022. A Goldman Sachs 10,000 Small Businesses graduate with a background spanning finance and technology, he built the company to give small businesses access to the financial analysis that used to require an expensive consultant -- turning raw accounting data into actionable business intelligence.

Matthew Dettman, Founder of Second Difference Solutions

Matthew Dettman

Founder & Data Scientist

Clarksburg, WV

LinkedIn Profile

Professional Background

Second Difference Solutions, LLC

Data Scientist Owner

Clarksburg, WV

January 2022 - Present

Founded Second Difference Solutions to deliver automated financial analytics and business intelligence tools for small businesses. Built BizAnalyzer, a SaaS platform that transforms accounting data into data-driven insights through AI-powered analysis, automated financial ratio calculations, and comprehensive KPI dashboards.

Osaic Wealth Inc.

Senior Data Integrity Analyst

Phoenix, AZ (Remote)

April 2015 - December 2021

Led compliance data analysis across multiple broker-dealers, specializing in stock trades, REIT transactions, options trading, investment advisory compliance, and complex financial products. Previously served as Field Supervision Director, where responsibilities included reviewing and approving stock trades for over 500 financial advisors, email surveillance, regulatory inquiries, transactional and compliance reporting, and conducting supervisory visits. Conducted branch audits nationwide, examining financial advisor branch offices for regulatory and compliance risk.

Edward Jones

Sr. Investment Service Specialist / Insurance Service Specialist II

Tempe, AZ

July 2011 - April 2015

Provided comprehensive operational support for financial advisors, processing investment transactions and managing client account services. Specialized in insurance product administration, policy servicing, and regulatory compliance for variable products.

Professional Designations

Matthew Dettman holds advanced professional designations from The American College of Financial Services and adheres to The American College Code of Ethics.

Chartered Financial Consultant (ChFC®)

Comprehensive education in financial planning, including insurance, taxation, retirement, and estate planning. Also includes behavioral finance, non-traditional family structures, and small business planning.

Chartered Life Underwriter (CLU®)

Demonstrates expertise in life insurance, estate planning, and business planning.

Verify Professional Credentials

Professional Licenses

FINRA BrokerCheck: CRD # 5819922

Matthew Dettman is not currently registered with FINRA. Historical registration information and examination history are publicly available through FINRA BrokerCheck.

Education

West Virginia University

Master of Science in Business Data Analytics

GPA: 4.0

Glenville State University

Bachelor of Science in Business Administration

Where It All Began

I didn't set out to build a company. I set out to fix something broken. After years of working inside systems that didn't make sense -- whether in finance, tech, or the trades -- I wanted to prove that doing things the right way could also be the most effective way.

Leadership, to me, isn't about having all the answers. It's about setting a tone -- showing up, owning mistakes, and doing work that makes people proud to be part of it. I built this business the same way I learned to build everything else: from the ground up, with persistence and a lot of trial and error.

Every lesson, every client, every late night has shaped how I lead today. Not with slogans or buzzwords -- but with the belief that good work speaks for itself.

Matthew Dettman, Founder

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Credentials

Goldman Sachs 10,000 Small Businesses Alumni Goldman Sachs 10,000 Small Businesses Alumni

Goldman Sachs 10,000 Small Businesses

Matthew Dettman is a graduate of the Goldman Sachs 10,000 Small Businesses program, an investment in education and business support for entrepreneurs. The program provides practical business education, mentorship, and access to a nationwide network of fellow alumni.

Second Difference Solutions, LLC is not affiliated with, employed by, or endorsed by Goldman Sachs. Completion of the 10,000 Small Businesses program does not imply an endorsement or business relationship with Goldman Sachs Group, Inc.

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Clarksburg, WV
info@2diff.io


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