Financial tools and software services for small business.
Subscription analytics products, custom application development, and consulting engagements. Three ways Second Difference Solutions can help your business.
Subscription Products
Flat-rate monthly subscriptions. Cancel anytime.
BizInsights
For owners who keep their numbers in a spreadsheet or in their head. Type a few annual figures and get full financial statements, 23 ratios, trends, a forecast, and plain-language AI insights. No Accounting Software Required.
Manual annual entry, statements and ratios, trends and forecast, goal tracking, AI insights on your own figures.
Or open the live BizInsights demo, no sign-in required.
BizAnalyzer
Financial analytics and AI insights for QuickBooks® Online users. Automated P&L, balance sheet, and cash flow reports. Ask your financials a question in plain language. Get a plain-language answer.
Automated financial reports, AI-powered Q&A, trend analysis, period comparison, ratio tracking, plain-language dashboard.
See the full BizAnalyzer product overview.
EconAnalyzer
- FRED economic indicator tracking (GDP, CPI, employment, interest rates)
- Energy market data (oil, natural gas, electricity pricing trends)
- Business cycle phase indicators
- Regional economic comparisons by state and metro area
- AI-powered plain-language macro trend summaries
MarketAnalyzer
- Multi-panel synchronized charting layout (TradingView-style)
- Technical indicators: RSI, MACD, Bollinger Bands, moving averages
- Watchlist and portfolio performance tracking
- Sector and industry rotation views
- AI-powered market narrative summaries
More to Come
What every subscription includes
Shared infrastructure across all products. No software to install. No IT department required. Cancel anytime.
AI-Powered Analysis
Every product includes AI capabilities for interpreting data in plain language. Choose from models across OpenAI, Anthropic, and Google. Your data is processed for your query only: not retained, not shared, not used to train any model.
Cloud Infrastructure
Applications run on Google Cloud Platform. No software to install, no server to maintain, no IT overhead. Access from any browser. Data encrypted in transit with TLS 1.3 and at rest with AES-256.
Flat-Rate Monthly Pricing
One flat rate per product. No per-seat charges. No usage-based overages. No annual contract required. Cancel at the end of any billing period. Pricing is visible on the plans page before you subscribe.
Secure Authentication
Firebase Authentication with Google Single Sign-On. OAuth 2.0 for third-party data connections. We only read data from external accounts; we never write to them. Your credentials are never stored in our database.
Custom SaaS Applications
What we build
Custom financial dashboards, data integration pipelines, reporting automation, client-facing portals, internal operations tools, API integrations between systems that do not talk to each other.
How it works
Free scoping consultation. Plain-language scope and cost estimate before any work begins. Staged development with regular check-ins. You own the deliverable at the end. Ongoing maintenance available but never required.
Consulting Engagements
A few sessions. A clear set of findings and recommendations.
Technical Assessment
We review your current systems, workflows, and data situation. You get a clear picture of what is working, what is not, and what is worth fixing.
Process Improvement
Identify the highest-value automation and efficiency opportunities in your business operations. Prioritized by impact and cost to implement.
System Selection
Guidance on choosing software tools for a specific business need. Includes requirements definition, vendor evaluation, and implementation considerations.
Data and Analytics Strategy
For businesses sitting on data they are not using. Define what to measure, how to collect it, and what decisions it should inform.
You should not need a full-time developer to solve a workflow problem.
Small businesses solve technology problems with workarounds because purpose-built solutions are either too expensive or require enterprise contracts. Second Difference Solutions builds at the scale that actually fits.